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Digital-Marketing-Training :

Digital marketing is the constantly evolving field having its presence all around the world. It continues to grow rapidly and the marketers are facing new challenges and opportunities to expose themselves in this digital age!
The future of marketing is undoubtedly going digital. It is the place where marketers meet their clients via internet to increase their sales and revenue with effective marketing strategies. There is always a high demand for marketing professionals for all kinds of businesses that intend to sell their product or service. And, surprisingly in India there is a great scope for digital marketing professionals.
We, at Arc offer affordable training programmers in online marketing which provides a knowledge-sharing platform for fresher's and marketing professionals that increases the valuable .
Our classroom based digital marketing training in dehradun will provide practical exposure to gain the real-world understanding of digital technologies, its application and techniques to make a successful marketing campaign.
The training provided by Arc will cover the courses including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing and much more. Our training will let you understand the effectiveness of the online marketing campaign by gaining the insights that are required to improve the conversion rates.







Part 1: Strategy

  • Digital Marketing Strategy
  • Market Research
  • Crowd sourcing

  • Part 2: Engagement

  • Search Engine Optimization (SEO)
  • SEO Fundamental & Concepts
  • Keyword Research
  • Conceptual Analysis
  • Link Building tips & techniques
  • On page optimization
  • Off page optimization
  • Google Updates
  • SEO Tools operations & Management

  • 2. Search Engine Marketing (SEM)

  • Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and compaign basics
  • Adwords Ad Formats
  • Policies and Ad Quality issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking

  • Bing and yahoo Ads

  • Introduction to Campaigns and Ad Groups
  • Importing Campaigns, Ad Groups and Keywords
  • Bidding and Traffic Estimation
  • Ads creation
  • Choosing right Keywords
  • Bing Ads Reports
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization


  • Part 3: Local Business listings and Maps

  • Introduction
  • How it works
  • Quality guidelines



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